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Home Industry News Ceva debuts new TV advertising campaign for Feliway

Ceva debuts new TV advertising campaign for Feliway

19th December 2014

Ceva has announced the launch of its latest TV advertising campaign for the veterinary behaviour product Feliway, which aims to raise awareness of the brand's benefits.

The 30-second advert is already available on YouTube and will air for the first time on Christmas Day. Aimed primarily at women, the commercial will be featured on ITV1, Channel 4 and Channel 5, as well as digital channels including E4, Film4, ITV2, ITV3, ITVBe and London Live.

Broadcasting until January 11th 2015, the ad features the strapline 'transforming behaviour begins with Feliway' and will educate cat owners on the actions they should take to keep their cats happy, particularly in households with multiple animals.

The company said the advert "focuses on the real-life testimonial of a pet owner and the challenges of introducing a new cat to a household".

Feliway works by using synthesised cat pheromones that are odourless to people and other animals, but help felines to feel comfortable and relaxed in their current environment.

Ceva also produces a similar behaviour-adjusting product for dogs, which is sold under the brand name Adaptil.ADNFCR-8000103-ID-801766978-ADNFCR

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