Ceva launches new digital campaign for Feliway brand

Ceva has announced the launch of a new two-month digital campaign to raise further awareness for its Feliway range of cat behavioural products.

The campaign will incorporate new banners to help promote offerings such as Feliway Classic, Feliway Friends and Feliscratch by Feliway to pet owners online. It follows on from a recent successful TV advertising campaign.

Featured on Channel 4-associated channels including E4, More4, Film4 and Home, the 30-second spot recounted a real-life story of cat owners who used Feliway Classic to settle the mood of their pet, who had become tense and confrontational due to recent changes to the house, including the arrival of a baby.

This advert was aimed at housewives and children below the age of 15, and aired regularly at peak time at the end of May during programmes such as The Supervet, Walks with My Dog, The Secret Life of the Zoo and Vet on the Hill.

It is hoped that these marketing initiatives will further bolster the profile of Feliway, which has been proven to help address cat behavioural problems through the use of synthetic pheromones.

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