Ceva launches new packaging for Feliway Classic and Feliway Friends

Ceva has announced the launch of convenient new packaging options for Feliway Classic and Feliway Friends, its leading veterinary behaviour products.

The cost-effective packs contain three refills of each product, with the aim being to encourage cat owners to repurchase Feliway, while supporting compliance and long-term usage.

Recent research by Ceva that revealed that more than 80 percent of cat owners were satisfied with Feliway Classic and Feliway Friends, with a similar proportion of those who purchased a refill during the last 12 months repurchasing at least one refill the following year.

Claire Russell, Ceva's product manager for the Feliway brand, said: "The Feliway Classic and Feliway Friends refill packs are convenient and cost-effective extensions to the Feliway range which will enhance our product offering and improve the visibility of our range on the shelf."

Feliway Classic is a synthetic copy of a feline pheromone that is clinically proven to support cats during stressful situations, while also helping to solve unwanted behavioural problems. Feliway Friends, meanwhile, replicates a pheromone produced by nursing mothers, and can help animals to bond and feel relaxed together.

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