Ceva launches new pheromone product Feliway Friends

Ceva Animal Health has launched Feliway Friends, the newest addition to its range of cat appeasing pheromones.

The new product is the only cat pheromone that has been clinically proven to help reduce tensions and conflicts in households with more than one cat. It is a synthetic version of the natural pheromone produced by nursing queens to support their kittens after birth.

In a recent study, 84 percent of cat owners believed there was a significant improvement in how their cats got on after using the product, helping to bring calm in cases of newly-occurring and ongoing fighting.

The pheromone lasts for up to 30 days and covers an area of up to 70 sq m. It is convenient and easy to refill and replace, with a peel-off sticker acting as a reminder of when it needs to be topped up.

Claire Russell, Feliway product manager at Ceva Animal Health, said: "By introducing the cat appeasing pheromone and educating owners on resource management and how to create a cat-friendly home, we can significantly improve feline relationships in our UK multi-cat homes."