Ceva to launch new Feliway TV advertising campaign in July

Ceva Animal Health has announced the launch of a major new national TV advertising campaign promoting its veterinary behaviour product Feliway.

The new 30-second advertisement will be aimed primarily at female cat owners and will air from July 6th to 26th on the terrestrial ITV1, Channel 4 and Channel 5 networks, as well as digital channels including E4, Film4, ITV2, ITV3, ITVBe and London Live.

It will focus on the true-life story of a pet owner called Clare, who recently took part in a Feliway 30-day challenge to address the fear and anxiety problems experienced by her cat Mewsli.

The advert will demonstrate the changes in the animal's behaviour over the course of the month, highlighting the significant difference Feliway made in helping the cat become more content, happy and calm.

Ceva is launching the ad to coincide with the launch of new and improved versions of Feliway and its canine equivalent Adaptil, which feature all-white diffuser plugs to release the improved formula at a lower temperature, plus a new LED light that indicates when the diffuser is connected to an energy source.