Chameleon wins UK PR and comms brief with App Annie

Chameleon has won a new UK PR and communications brief with App Annie, a leading US-based provider of app analytics services.

Headquartered in San Francisco, App Annie maintains a global presence that includes an office in London. It tracks more than 79 billion downloads and boasts a customer base that includes 90 percent of the world's top 100 app publishers.

The company has seen considerable growth over the last few years and has selected Chameleon for this brief based on its strong knowledge and understanding of the industry.

Chameleon has expressed excitement about the prospect of being able to work with a "transformative" business such as App Annie in order to improve its brand presence.

Tom Berry, Chameleon's chief executive officer, said: "Together, Chameleon and App Annie will continue to build its profile and support its rapid growth and innovation in this hugely important market."

The agency has experience of working with a number of leading technology-oriented brands, including Google Enterprise, Kelway, NetSuite and DocuSign.