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Home Industry News Chandler Chicco agency to promote Yakult to healthcare sector

Chandler Chicco agency to promote Yakult to healthcare sector

9th March 2011

Chandler Chicco's specialist marketing agency Allidura has been hired by Yakult to promote the advantages of its probiotic drink to the primary healthcare sector.

The firm, which is the dedicated consumer healthcare division of Chandler Chicco Companies, has won a three-way competitive pitch to launch the new communications programme for the fermented milk product.

Yakult utilises Lactobacillus casei Shirota bacteria to improve protection against gastrointestinal conditions, infectious disease and immune-modulatory effects.

Allidura has been tasked with raising awareness and understanding of these benefits in the healthcare sector in order to increase recommendations of Yakult and other probiotic products to patients.

Linda Thomas, science director for Yakult UK, said: "Appointing an agency to handle this communications project is part of our strategic decision to focus on communicating to primary care healthcare professionals."

Allidura specialises in driving consumer recognition and loyalty among health-focused products, employing staff with expertise in fields such as consumer communications, health marketing and science.ADNFCR-8000103-ID-800451714-ADNFCR

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