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Home Industry News Cherry acquired by AVENIR GLOBAL

Cherry acquired by AVENIR GLOBAL

27th November 2018

AVENIR GLOBAL, owned by RES PUBLICA Consulting Group, has acquired Cherry, a UK based company that integrates creativity, strategy and the latest technology to better connect brands with healthcare professionals and patients. This acquisition moves AVENIR GLOBAL from 22nd to the top 20 in worldwide PR agency ranking.

Ralph Sutton, international managing partner of AVENIR GLOBAL said: “We are delighted to welcome Cherry to the AVENIR GLOBAL family. From brand strategy to social and interactive, our teams will be able to draw on Cherry’s award-winning creative and digital expertise to help brands engage with the right people, at the right time. With the transaction, AVENIR GLOBAL’s combined operations in the U.K. place us among the country’s top 20 PR consultancies, and a global leader in healthcare communications. We are very excited about the opportunities we now have to provide new thinking and the highest quality innovative service to our clients across the group.”

John Goundry, Cherry’s MD, who will remain in his position, said: “AVENIR GLOBAL is exactly who we were looking for in a partner. Both companies share common values and a complimentary expertise. Madano’s bespoke data science techniques and innovative qualitative insights, for example, will further help our clients obtain measurable communications impact. At the same time, we see exciting synergies with AXON to expand the services we offer clients. AVENIR GLOBAL has a proven record of helping businesses grow, with the organizational reach to propel our client offering and growth in the E.U., U.S. and Canada.”

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