Church and Dwight announces Waterpik acquisition

Church and Dwight has announced the acquisition of Waterpik, a leading developer of waterjet technology for use in oral water flossers and replacement showerheads, in a deal worth $1 billion (767.14 million pounds).

Waterpik is the leading water flosser and replacement showerhead brand in the US, with its international business representing approximately 20 percent of its sales. Waterpik's products are marketed in the US and Canada and exported to more than 80 countries.

The firm's net sales for the 12 months to June 30th came to approximately $265 million, meaning it will be a valuable asset to Church and Dwight, which plans to make Waterpik its 11th power brand following the completion of the purchase.

Once the business is fully integrated, Church and Dwight expects to leverage its distribution network – including its base in Fort Collins, Colorado, which will be retained – to achieve an estimated $10 million in operating synergies by 2019.

Matthew Farrell, Church and Dwight's chief executive officer, said: "This business has a highly capable management team, and we are pleased to welcome them to the Church and Dwight family. Waterpik is nimble and asset-light, and should be an excellent fit."

The firm's existing oral care portfolio includes Arm and Hammer toothpaste, Spinbrush battery-operated toothbrushes and the Orajel range of oral analgesics.

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