Church and Dwight launches social campaign to promote First Response brand

Church and Dwight has launched a new digital content series to help promote the benefits of its First Response line of pregnancy and ovulation tests.

The company has partnered with the popular women's bloggers Brandi Jeter, Danielle Davis, LaTisha Springer and Shelley Skuster to share real-life stories of their experiences of trying to conceive.

These stories will be shared via the women's personal blogs and social media channels, offering a range of perspectives on how the journey through pregnancy can differ, and the challenges that often need to be overcome.

Stephanie Berez, director of marketing for the First Response brand, said: "We are thrilled that these four women have agreed to tell their stories, the stories that so many women experience but might not feel comfortable sharing."

This will allow Church and Dwight to highlight the various products and resources it offers to new mothers under the First Response banner, including pregnancy tests, lubricants and ovulation tests, as well as online due date calculator and information tools.

With over 20 years of experience within the consumer market, we at Zenopa have the knowledge, skills and expertise to help find the right job for you. To find out more about the current consumer roles we have available, you can search for the latest job roles, register your details, or contact the team today.