Cision agrees deal to acquire Gorkana Group

Cision has continued its recent business expansion strategy with the takeover of media intelligence and data insights service provider Gorkana Group.

The purchase of Gorkana will help Cision – a leading provider of PR, social software and insight services – to enhance its connections with PR and marketing professionals, while also better serving the international journalist community.

Around 35,000 PR professionals and 100,000 journalists make use of Gorkana's services and alert system every day. Following the takeover, the Gorkana brand will continue to operate, with its chief executive officer Jeremy Thompson joining the Cision executive management team.

This follows on from Cision's recent merger with Vocus and acquisition of Visible Technologies.

Cision chief executive officer Peter Granat said: "Our acquisition of Gorkana is the next step toward achieving Cision's mission to be a global leader in PR and social software with the most advanced and comprehensive suite of solutions and services in the market."

The firm has more than 120,000 customers and operates offices in England, Canada, France, Germany, Portugal, Sweden, Finland and China.