Clarion to help promote Furbo pet cameras in UK

Clarion has been hired by Tomofun to support the UK launch of the the dog camera brand Furbo.

The Furbo camera allows owners to interact with their dogs and feed them treats when they are away from home, and the company is looking to raise its profile by reaching out to influencers and media, as well as tapping into key promotional dates to drive sales.

Clarion has been tasked with handling all media relations, influencer outreach, creative news generation and product placement efforts for the brand, in addition to providing creative support for Furbo's brand partnerships, reports Gorkana.

By featuring the technology in gift guides, on social channels and online media, the brand is hoping that consumers will be driven to the Amazon page, thereby boosting Furbo sales.

Sofiane Gruson, European marketing manager at Tomofun, said: "Clarion has excellent experience in the pet care market and their very own office dog, Arlo. We were impressed with their response to our brief, their passion for pets and excellent media contacts."

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