Clarity PR selected as fintech firm SalaryFinance’s retained agency

Clarity PR has been selected as the retained agency partner of the financial technology start-up company SalaryFinance.

Founded by former Google UK managing director Dan Cobley, SalaryFinance is currently seeking to raise awareness of its services, which include revolve around helping working people to consolidate existing personal debt into a low-cost loan.

Having engaged the agency to help promote the launch of the company last year, the client has now tasked Clarity PR with running a sustained media relations programme that highlights its social purpose.

SalaryFinance's cofounder Asesh Sarkar explained that Clarity PR was selected for this brief based on its track record of helping fintech companies establish themselves in the UK market.

Sara Collinge, Clarity PR's UK director, said: "Many employers in the UK are searching for truly meaningful employee benefits and what SalaryFinance delivers can make a real difference to many people struggling with debt repayments."

This comes after the agency won a retained brief with data agency fifty-five last month.