Clarity PR to help promote iAdvize marketing tech platform

Clarity PR has won a new contract with the marketing tech platform iAdvize, which has selected the firm as its UK comms agency.

This brief will see Clarity PR tasked with to designing and activating a new comms strategy and raising awareness of the iAdvize offering in the UK market, with the work encompassing media relations, reviews, events, thought leadership and speaking opportunities.

The iAdvize platform that helps businesses engage customers and prospects with real-time messaging, tapping into the growing market for conversational marketing and helping clients to stand out in an increasingly lucrative ecommerce field, reports Gorkana.

Fran Langham, iAdvize's UK head of marketing, noted that Britain now represents the third-largest ecommerce market in the world, adding that the company will be working alongside Clarity PR to showcase the benefits of the iAdvize service in this context.

Sara Collinge, Clarity PR's UK managing director, said: "iAdvize is a really exciting and innovative offering and we're looking forward to growing awareness of the product and the brand among UK retailers."

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