Clarity PR wins brief with search intelligence company Captify

Clarity PR has won a new contract to raise the corporate profile of the London-based search intelligence company Captify.

The agency will work alongside the client's marketing team to execute a comms programme spanning Europe and North America, with the strategy incorporating media relations, content marketing activities and event management.

Founded in 2011, Captify has worked with major brands such as BMW, Nike and Marks and Spencer, and recently opened a new office in New York as part of its ongoing growth strategy.

It specialises in the use of search intelligence and semantic technology to analyse 15 billion monthly searches, allowing the company to interpret the intent and interests of more than one billion users to help its clients direct their advertising campaigns effectively.

Both Clarity and Captify have been recognised in the Startups 100 rankings in recent years based on the successes they have achieved in their respective fields.

Sara Collinge, UK managing director at Clarity PR, said: "We're delighted to have the opportunity to design a communications programme that will capitalise on Captify's market-leading offering to create a standout position for the organisation with its key audiences."

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