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Clarity PR wins brief with TV Player streaming service
Clarity PR has been handed a new contract by TVPlayer, a live streaming service that offers an over-the-top TV platform on a freemium basis.
The consumer PR contract will see Clarity's team in London tasked with handling media relations, partnerships and events in the UK, coinciding with a period of significant growth and rising demand for the platform, reports Gorkana.
TVPlayer offers live TV services across multiple devices and has had more than three million downloads, providing over 100 channels to more than one million unique users a month, with licensing deals in place with broadcasters such as ITV, Channel 4 and Channel 5.
The agency was handed the brief based on its enthusiasm for the work and its strong understanding of consumer audiences, particularly in terms of its ability to communicate effectively to a younger demographic.
Sara Collinge, UK managing director at Clarity PR, said: "It is the perfect time to help TVPlayer communicate the benefits of their service to viewers, as well as demonstrating that the service provides some of the UK's best channels in one app."
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