Clinova announces Yorkshire County Cricket Club partnership

Clinova has formed a new commercial and health-oriented partnership with Yorkshire County Cricket Club (CCC).

Under the terms of the arrangement, Clinova will provide Yorkshire players with cutting-edge healthcare technology products, including the rehydration agent ORS and the natural skincare cream Stemaderm.

Additionally, Yorkshire CCC will offer the pharmaceutical company marketing opportunities at Headingley Cricket Ground during all home domestic fixtures and England international matches.

This will allow the UK-based business to promote its newest brands and connect with consumers in cricketing nations such as Australia, India and South Africa.

Charles Ebubedike, chief executive officer of Clinova, said: "Clinova is incredibly excited to partner with the most successful team in English cricketing history, with 31 County Championship titles."

Clinova is based in Southampton and was founded in 2006 by Mr Ebubedike, alongside Arsalan Karim and Jim Tremouliaris, with the aim of delivering cost-effective healthcare products to the UK, Middle East, Africa and Asia-Pacific regions.