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Home Industry News Coca-Cola Enterprises announces Schwim Free promotion

Coca-Cola Enterprises announces Schwim Free promotion

18th December 2009

Coca-cola Enterprises has announced that it is to launch a promotion based around its Schweppes Abbey Well mineral water product.

In a statement, the company explained that the campaign, which will be called Schwim Free, will be rolled out in January and will allow consumers to claim a free swim on any weekday by producing a promotional bottle at any participating facility.

Jeremy Payne, revenue growth manager at Coca-Cola Enterprises, said that the Schweppes Abbey Well brand has a value of five million pounds and has driven 100 per cent of instant consumption still water growth.

“We expect our new 12-month campaign will increase awareness of Schwim Free and enhance consumer engagement with the Schweppes Abbey Well brand as well as increasing active participation in swimming throughout Britain,” he added.

Last month, Coca-Cola Enterprises announced that it is now running festive campaigns for three of its major brands – Schweppes, Coke and Appletiser.

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