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Coca-Cola is delighted to invest in Innocent’s future, it has announced.
The former has paid 30 million pounds for a stake of between ten and 20 per cent of the latter.
A spokesperson from Innocent, manufacturer of smoothies and vegetable pots, explained they had chosen Coca-Cola as a “minority investor” because “as well as providing the funds, they can help us get our products out to more people in more places”.
The extra finance will be used to expand its European operations and Innocent asserted it will be able to learn from Coca-Cola’s history, which dates back more than 120 years, while also possibly passing some of their own work ethics on to them.
A spokesperson from Coca-Cola remarked the investment will support Innocent in helping drive its products across the continent, adding “we have long admired their brand, their products and their unique approach to business”.
Last month, Coca-Cola announced it had committed $30 million (20.4 million pounds) to provide safe drinking water to communities in Africa over the next six years.
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