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Home Industry News Colgate-Palmolive introduces new Proclinical toothpaste range

Colgate-Palmolive introduces new Proclinical toothpaste range

1st April 2010

Colgate-Palmolive has launched a new range of toothpastes which utilise professionally-inspired formulations.

The new Proclinical range consists of Daily Whitening, Daily Cleaning and Daily Renewal for Enamel versions and offers different advantages for varying oral care needs.

All three product lines have been developed using clinically-proven technology and formulations, such as ProLuminex whitening silica and Prophy Silica micro-buffers, to remove plaque and surface stains from teeth.

Dr William Devizio, vice-president of global technology and research and development at Colgate-Palmolive, stated that the development of such a product line has been a “priority” for the company.

He added: “This team of highly-specialised Colgate scientists and dental professionals applied their broad expertise in dentistry to develop Colgate Proclinical – an exciting line of toothpaste formulated to deliver clinically proven benefits.”

Last month, the company appointed Joseph Jiminez and Dr Helene Gayle to its board of directors following the retirement of Jill Conway.

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