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Home Industry News Colgate study shows parents’ struggle with children’s sugary diets

Colgate study shows parents’ struggle with children’s sugary diets

20th August 2014

Colgate has highlighted the results of a new study that demonstrates the struggles many parents are having in ensuring their children maintain a more tooth-friendly diet.

According to the poll, almost two-thirds of dental professionals believe they repeat the same dietary and oral health advice for caries prevention to children during their appointments most or all of the time.

Moreover, they state that only one percent of parents are able to consistently follow the advice given to them about their child's diet, while 97 percent say they see at least one child every day in their practice who is suffering from caries due to a high-sugar diet.

However, even though 92 percent of dentists mostly or always consider the risk of caries when shopping for their own children's food, three in ten said they know very little about hidden sugars, while 28 percent agree it is very difficult to avoid buying foods that do not pose a caries risk.

The study was conducted as part of Colgate's promotional campaign for its new Maximum Cavity Protection plus Sugar Acid Neutraliser toothpaste, which has been clinically proven to provide greater cavity protection versus regular everyday fluoride toothpaste.

Dr David Bloom, former president of the British Academy of Cosmetic Dentistry and consultant on the research, said: "The findings of the Colgate Maximum Cavity Protection plus Sugar Acid Neutraliser survey demonstrate that parents need additional solutions, in addition to a healthy diet, to support caries prevention."ADNFCR-8000103-ID-801743573-ADNFCR

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