CommsCo hired for UK brief by data analytics company Teradata

CommsCo has been handed a new brief by Teradata, a data and analytics company based in the US.

The agency has been tasked with supporting the client's PR and social presence in the UK, taking responsibility for managing media, campaigns, press office and event activity, reports Gorkana.

The aim will be to break down barriers holding back adoption and understanding when it comes to big data, a technological paradigm that is on the cusp of mainstream penetration and is expected to become more established in 2017.

Rose Bambi, head of international PR and social media at Teradata, will be managing the agency from London. She said CommsCo was selected for the brief based on its industry experience and understanding of the market.

Ilona Hitel, managing director and founder of CommsCo, said: "This is a flagship account and a genuine marker for us as an agency heading into 2017, and we're delighted to be working with such an experienced team at Teradata."

This comes after the firm was recently listed among the top 20 business-to-business PR agencies in B2B Marketing's 2016-17 Benchmarking Report.

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