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Home Industry News Danone launches new ‘One Planet. One Health’ sustainability drive

Danone launches new ‘One Planet. One Health’ sustainability drive

12th July 2017

Danone has announced the launch of a new health and sustainability-focused corporate initiative entitled "One Planet. One Health".

The scheme is designed to encourage engagement with what Danone calls the "Alimentation Revolution", a movement aimed at nurturing the adoption of healthier and more sustainable eating and drinking habits.

As a global food and retail company, Danone will be looking to play its part in this process by evolving its business model away from standardised food systems and towards new models based on local diets and sourcing models.

This comes in response to growing awareness among consumers about where their food comes from, how it was grown and how it impacts their health, as well as the wellbeing of the planet as a whole.

The new company identity was launched on July 7th and will begin to be endorsed by Danone's brands starting in 2018.

Emmanuel Faber, Danone's chief executive officer, said: "We see our commitment to a radical transformation of our activities to be more local, environmentally-friendly, inclusive and transparent as a fundamental requirement to achieve our objective of profitable, strong and sustainable growth."

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