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Home Industry News De Facto Communications wins new Sepmag contract

De Facto Communications wins new Sepmag contract

10th March 2011

De Facto Communications has won a brief to conduct promotional campaign work on behalf of Sepmag, a manufacturer of precision magnetophoresis systems.

The brief will see the media agency working to raise awareness of Sepmag and its technology among opinion leaders, science professionals and procurement decision-makers in the in-vitro diagnostics market.

This campaign will cover Europe, the US and Asia and will incorporate a news and features-focused media campaign, as well as a digital search engine optimisation programme.

It is hoped that this work will improve the success of Sepmag's own marketing and sales initiatives and create new business opportunities for the company.

De Facto Communications associate director Tristan Jervis, who will lead the account, said: "We will ensure that clear and scientifically accurate messaging about the company and its offering is both communicated and is properly accessible and available online and in all prepared press materials."

In January 2011, De Facto won a new trade communications brief from Plasticell, a life sciences company that specialises in stem cell differentiation.ADNFCR-8000103-ID-800454034-ADNFCR

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