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Home Industry News Dentsply Sirona passes more than half a million Facebook followers

Dentsply Sirona passes more than half a million Facebook followers

20th July 2017

Dentsply Sirona has announced that its Facebook page has now attracted more than half a million followers.

More than 500,000 people follow the posts on the company's site, including the subpages of the business units, compared to approximately 100,000 users who followed the news about the merger of Dentsply and Sirona around a year ago.

A number of pieces of social content reached particularly wide audiences, with 120,000 people seeing how the company's CEREC tool was able to mill a Zirconia block, while an image video of Dentsply Sirona Endodontics has been clicked on 1.4 million times in the past two months.

Meanwhile, more than 35,000 users have now watched the video of an implant procedure that was originally livestreamed, with the average post now receiving more than 1,000 likes.

Jurgen Serafin, corporate vice-president of marketing at Dentsply Sirona, said: "For us, social media has become an integrated component of our communication strategy and the current successes are, of course, encouraging us to continue to invest strongly in this area."

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