Dimoso wins UK PR brief with mobile marketing platform AppLovin

Dimoso has been handed a new UK PR brief by AppLovin, a mobile marketing platform that provides automation and analytics services.

As one of the UK's first PR firms to specialise in mobile technology, apps and games, Dimoso has been selected to help AppLovin raise its profile and awareness across the national and trade press.

This comes as part of AppLovin's broader international growth strategy. The US-based company is currently expanding globally and has tasked Dimoso with highlighting the success of its work with European customers and partners.

Efforts will be made to showcase the benefits brands can achieve using the AppLovin platform's advanced algorithms to track, measure and optimise individual campaigns in real time.

The campaign will include profiles of AppLovin's senior executive team, as well as its list of high-profile clients, such as Disney, Walmart, CBS, Pandora, Hotels.com and Deezer.

Jacki Vause, founder and chief executive officer of Dimoso, added: “We have wanted to work with AppLovin for a long time, as the company is a trusted partner of so many of our clients, bringing them huge success, and is also so well respected in the industry."