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Home Industry News DJM PAN Unlimited opens new digital technology centre

DJM PAN Unlimited opens new digital technology centre

15th February 2016

DJM PAN Unlimited has announced the launch of a new digital technology centre that will help the agency showcase its newest technological innovations.

The Skunkworks lab will be based in Richmond and is intended as a platform for the research, development and demonstration of digital technology in response to growing client demand within the healthcare and consumer markets, reports PMLiVE.

It will present clients with an opportunity to learn about and get hands-on experience with cutting-edge advances such as invisible content displays, projection mapping and virtual reality programmes, as well as a new green screen studio and sound booth.

This will help drive DJM PAN Unlimited's creative multichannel agenda in the healthcare industry by enhancing customers' understanding of the technology on offer and showing them how they can implement these tools in their integrated marketing campaigns.

Dominic Marchant, the agency's managing director, said the lab has been a priority following the merger of PAN and DJM, saying both firms have "always been pioneers in translating [the] latest technology to the healthcare market".

PAN and DJM were combined by parent company Health Unlimited in October last year.ADNFCR-8000103-ID-801812576-ADNFCR

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