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Home Industry News DoH launches alcohol units campaign

DoH launches alcohol units campaign

20th May 2008

The Department of Health (DoH) has announced the launch of a new campaign designed to inform citizens how many units of alcohol are contained in their drinks.

Dubbed Know Your Limits, the campaign includes television and radio adverts, as well as billboards and notices in the press and displays the number of units present in popular individual drinks.

The budget for the campaign is six million pounds for 2008-9 and will be followed up by a four million pound binge drinking campaign from the Home Office in June.

Male drinkers are advised to consume a maximum of three to four units every day, while women are urged to consume a maximum of two to three units.

Dawn Primarolo, public health minister, said: “Glass sizes have grown larger and the strength of many wines and beers has increased, so it’s no wonder some of us have lost track of our alcohol consumption.

“This campaign is all about helping people understand how many units are in their favourite drinks, and helping them to keep an eye on their intake for the good of their long-term health.”

She added that the excessive consumption of alcohol can play a role in the development of heart disease, stroke and several types of cancer.

In March 2003, a report from the DoH revealed that middle-aged women who drink more than the guideline amount of alcohol are at a greater risk of contracting breast cancer.

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