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Home Industry News DoH publishes new public health framework

DoH publishes new public health framework

14th July 2008

The Department of Health (DoH) has published a new framework for action on social marketing and public health.

Ambitions for Health aims to set out how the government uses evidence of what motivates people to use targeted action to help the public lead healthier lives.

It is set out in four areas, health capacity, health insight, health innovation and health partnerships.

According to recent research, 89 per cent of people believe individuals are responsible for their own health, while 86 per cent believe the government should work to prevent illness through the provision of information and advice.

The DoH said the framework builds on the previous success of programmes like Health Trainers which offered one-to-one support to help deal with health issues.

Dawn Primarolo, public health minister, said: “Social marketing puts people at the heart of policy-making and is vital to improving public health.”

She added that the new framework highlights the government’s dedication to a new way of working to help the public, commercial and voluntary sectors delivery behavioural interventions in health.

In May 2007, the government announced the establishment of the Public Health Research Programme by the National Institute for Health Research with the goal of improving public health and reducing health inequalities.

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