Edelman appoints new global technology chair

Edelman has announced the appointment of Natalie Kerris as the new global chair of its technology division.

Ms Kerris is a former vice-president of global communications at social media company Twitter, while prior to this she served as senior director of worldwide corporate communications at tech giant Apple, reports PRWeek.

She will take up her new role with Edelman on March 6th and will counsel the agency's largest global tech clients, while working to grow the practice in emerging markets such as AI, VR, financial technology, social media, and the sharing economy.

The organisation has been without a dedicated global technology chair since the departure of Maria Amundson last April, with its regional tech leaders around the world having filled the gap in the interim.

Ms Kerris said: "I think right now, in this hyper-political climate around the world, a lot of companies can use Edelman's professional experience and guidance to navigate this brave new world."

Edelman's tech division employs more than 700 comms staffers around the world.

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