Edelman wins new UK brief with Crimson Hexagon

Edelman has been handed a new UK brief to provide press office services by the enterprise social media analytics software firm Crimson Hexagon.

The agency won the contract following a competitive pitch and now has a retained brief with the client. It succeeds Lansons, which was appointed to run PR for Crimson Hexagon in January this year.

Crimson Hexagon's previous brief with Lansons came as part of a wider strategy to boost PR and marketing efforts across the Europe, Middle East and Africa region, following the recent expansion of its operations in this area.

With a built-in data library hosting more than 750 billion social posts, the company was founded in Boston in 2007 and has experience of working with brands including Legal and General, EE, O2, the Post Office, Saatchi & Saatchi and VML.

It was named as a preferred analytics partner for the social network Tumblr earlier this year, allowing it to provide brands and agencies with greater insights into the social conversation on Tumblr.