Effie Baoutis Assumes Role as President of Medical Affairs at Avalere Health

Effie Baoutis has been selected as the President of Medical affairs at Avalere Health.  

Baoutis is set to guide a group of over 350 scientific communicators towards a future in medical messaging driven by a combination of science, creativity, and technology.  

Avalere Health has a rich history in this domain, originating over two decades ago as a healthcare communications agency.  

Since that time, it has transformed into a worldwide commercialization collaborator, broadening its range to provide services from counsel to execution throughout the complete product life cycle.  

An acknowledged expert in medical communication, Baoutis has expertise in assisting major pharmaceutical clients and burgeoning biotech companies through her roles at Real Chemistry, Omnicom, and McCann Health.  

Amar Urhekar, Avalere Health’s leading operating officer, stated, “While modular content, personalized messaging, omnichannel, and content value metrics were traditionally the realm of marketing, medical teams are beginning to see the benefits of these approaches for building deeply engaging experiences for healthcare professionals.” 

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