Elanco highlights importance of worming in new Milbemax TV ads

Elanco has announced the launch of a new television advertising campaign to educate pet owners about the importance and ease of worming.

Promoting the company's Milbemax wormer, the commercial targets female pet owners between the ages of 25 and 49 and drives them to seek further information and purchase pet wormers from their local veterinary surgeon.

The 30-second TV spot will appear as pre-roll to video content on a number of websites from the end of August, while also being broadcast on mainstream TV channels such as ITV1, Channel 4, Channel Five, Sky, ITV2, ITV3, E4, More4, Film4, UKTV and Five Digital.

It is expected that an estimated nine million people will be reached by the adverts, of whom nearly three million will be identified or targeted pet owners.

Viewers watching the advertisement on-demand will be able to click through to campaign-specific pages on Elanco’s WormPatrol website, where they can learn more.

Matthew Rowe, marketing manager at Elanco Animal Health, said: "The new Milbemax advertising campaign will educate pet owners about the importance and ease of regular worming, while driving them to veterinary practices for further information and to purchase pet wormers."