Elanco launches new Wormwise campaign in support of Milbemax

Elanco has announced the launch of a new animal health awareness campaign called Wormwise, in support of its Milbemax wormer for dogs and cats.

The aim of the campaign will be to encourage pet owners to visit clinics to properly assess their pets' risk of worms and to talk to their vets about the optimal frequency for deworming.

Highlighting the threat that tapeworm, roundworm and lungworm pose across the UK and Ireland, the campaign is focused on education, risk assessment, seeking professional advice and taking personal responsibility.

New materials will be made available to veterinary and clinic staff throughout the coming months, with further plans to expand Wormwise to major shopping centres throughout the UK in 2018.

Victoria Sumpter, companion animal technical marketing manager for Elanco in the UK and Ireland, said: "Wormwise will build over the next few months and is all about getting owners to visit vets and helping clinics to have more constructive deworming conversations in a fun and accessible way."

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