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Home Industry News Elanco launches video guidance on ear treatment for dogs

Elanco launches video guidance on ear treatment for dogs

9th July 2014

Elanco has launched a series of short films offering guidance on the best use of its pet ear treatment products Surolan and Surosolve.

The films have been produced in association with the University of Bristol and aim to educate pet owners on how to administer veterinarian-prescribed ear drops and routinely clean their pets' ears. Both also include step-by-step guidance on how to restrain a dog to administer treatments.

As well as being viewable on YouTube, the videos can be embedded into veterinary practice websites or utilised on waiting room TV screens. Different video formats are also available on request.

Additionally, Elanco has also revised its popular Surolan and Surosolve client leaflet and has launched a new sales promotion.

Matthew Rowe, senior brand manager at Elanco Companion Animal Health, said: "The new YouTube films will enable dog owners to learn more about how to correctly administer ear treatments and cleaners to ensure that the procedure is as positive as possible for their pet."

This comes after the firm launched a competition earlier this year to encourage vets to showcase its extensive range of practice support materials.ADNFCR-8000103-ID-801734364-ADNFCR

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