EML Wildfire officially rebranded as Wildfire

EML Wildfire has announced that it has dropped the 'EML' portion of its name, rebranding itself as simply Wildfire.

The agency – created three years ago through the merger of EML and Wildfire PR – has made the change to reflect the evolution of its corporate identity and service offering since its foundation.

Since 2011, the firm has established a top ten position in the PRWeek technology league tables, launched its Vital Signs industry benchmarking service and developed its own online PR measurement dashboard in-house.

It has added SEO and inbound marketing capability to its service offering, while working with some of the world's largest electronics industry clients. Recent contract wins have seen the Danwood Group, Lascar, Corintech and Senaptic added to its growing client roster.

Richard Parker, managing director of Wildfire, said: "As we welcome an influx of new creative and digital talent to our PR team we decided the time was right to rebrand the agency. So we are now Wildfire."