EML Wildfire to launch new wireless network offering for Senaptic

EML Wildfire has been handed a new PR brief by Senaptic, a new player in the emerging Internet of Things space.

The company has hire EML Wildfire to assist with the launch of its new ultra-scalable private wireless network solutions for smart cities and utilities. The campaign will target a wide range of businesses in this field, from systems integrators to licensees and investors.

Senaptic's new offering provides an alternative to the traditional network operator model that is more tailored to individual business cases. It works with a growing ecosystem of technology partners and regional licensees to deploy systems optimised to serve local needs.

Will Franks, chief executive officer of Senaptic, said the work EML Wildfire has already undertaken is delivering positive returns. The agency has also provided useful advice and proved able to adapt its tactics flexibly.

He added: "We would wholeheartedly recommend EML Wildfire to anyone looking to appoint a world-class technology PR agency with an intimate understanding of radio technology, semiconductors and the Internet of Things."

The firm is one of the UK's leading technology PR agencies. This new contract win comes after it also received a new brief from Climate-KIC, the EU's main climate innovation initiative, earlier this month.