EML Wildfire wins contract with headphone brand Nutz

EML Wildfire has won a new contract with Nutz, a new brand of high-end luxury headphones, ahead of the company's UK market debut.

Having impressed the Nutz management with its enthusiasm and consumer technology expertise, the EML Wildfire team has been tasked with driving public awareness of the brand in 2014.

This will involve the creation of a strong campaign which combines creativity with an active press office, with the initial focus to be placed on maximising online visibility and comprehensive product reviews to secure distribution and sales.

Debby Penton, director at EML Wildfire, observed: "Consumers are becoming much more savvy when purchasing technology, often checking with a variety of sources before parting with their hard-earned cash."

The agency will also help to establish the credentials of Nutz within the music industry by creating a platform for supporting unsigned talent.

EML Wildfire also won a new contract with data centre and communications specialist Node4 last month, focusing on driving awareness of its high-quality flexible IT infrastructure services in the UK.