Emotive appoints new junior planner

Emotive has announced the appointment of King's College London graduate Georgie Burrows as a junior planner.

Ms Burrows, who possesses a qualification in neuroscience, has been hired by Emotive as part of its efforts to expand its strategic planning team, which plays a key role in the delivery of scientifically accurate solutions for pharmaceutical clients.

Her academic credentials, excellent written communication skills and experience in digital impact evaluation were the key factors behind her appointment to this role.

The company said: "By beginning every project with a phase of in-depth strategic research, Emotive is able to provide bespoke, innovative digital solutions, tailored to specific clinical areas, delivering proven results in the competitive environment of healthcare communication."

Emotive recently won a Special Judges' Award for Innovation in Healthcare Communications at the 2014 Communique Awards, which took place in London earlier this month.

It was handed the accolade in recognition of its work on the interactive patient case-study workshop Decisions in Time, which was developed for Novo Nordisk.