Eulogy wins retained brief with visual effects software company The Foundry

Eulogy has been handed a new UK brief by The Foundry, a leading developer of creative software used by the visual effects industry.

The Foundry has selected Eulogy as its new retained agency partner to help drive awareness of the business, particularly in terms of its expertise in emerging fields such as virtual reality, as well as its wider software offering.

World-famous brands such as Pixar, Mercedes-Benz, ILM, Walt Disney Animation and Sony Pictures already make use of The Foundry's software, which has been used in the creation of movies such as Finding Dory, as well as the James Bond and Star Wars series.

With a growing number of businesses exploring the potential of VR applications, the client has chosen Eulogy to promote its offerings in this field after a competitive pitch, based on the agency's understanding of its needs.

Phil Borge, director of business services at Eulogy, said: "The Foundry's offering is impressive, and we're very proud to be its partner in the UK. It is already extremely well respected globally and is a prime example of a UK company that is leading in its field."

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