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Home Industry News Eurocom organises UK launch of Merz dermal shaper

Eurocom organises UK launch of Merz dermal shaper

1st June 2010

Eurocom has assisted healthcare company Merz in executing the UK launch of Novabel, a new dermal shaper from its Merz Aesthetics division.

The media agency states that it has been “working closely” with Merz in order to manage the PR, creative and digital aspects of the campaign, including the establishment of a dedicated website.

In addition, a launch event for the new product was also held at the Albany health club in London on May 20th 2010, during which presentations and demonstrations were given by Merz representatives.

Industry experts such as Professor Syed Haq of Plastic Surgery Associates UK and the London Wellness Centre were also in attendance at the media event to provide endorsement for the treatment.

Professor Haq said: “Novabel’s flexibility and versatility is remarkable, as is the way that it harmonises so completely with facial tissue.”

Last week, Eurocom announced that it is working together with five pharmaceutical firms, including Archimedes Pharma and Nycomed, to launch a website to raise awareness of breakthrough cancer pain.

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