Eurocom’s IPS Specials campaign expands to pharmacy press

Eurocom Healthcare Communications is to run a series of advertisements in the pharmacy press on behalf of its client IPS Specials.

Adverts for the medical manufacturer will appear in publications such as Chemist and Druggist and Pharmacy Magazine, building on the existing media partnership between the two organisations.

The press campaign is designed to harness and convey the core values of IPS, using bold visuals and messaging to convey their passion while helping them to stand apart from their competitors.

Earlier this year, the media agency launched a national advertising campaign on behalf of IPS, which provides tailored compounded medications for underserved patient populations.

Commenting on the earlier arrangement, Eurocom managing director Tony Chant said the company worked "very closely with the client, listening and understanding the values they were passionate about and wanted to communicate".

Other leading Eurocom clients include companies such as Teva, Smith and Nephew, Cephalon, Bausch and Lomb, ProStrakan and Leo Pharma.