Evoke Group to absorb Nitrogen Health and Tonic Life Communications

Evoke Group has announced plans to incorporate its sister agencies Nitrogen Health and Tonic Life Communications into its business structure.

The three Huntsworth Health agencies will be joining forces to offer clients with more comprehensive, unified solutions under one roof, while also expanding Evoke Group's global reach and providing it with new PR and stakeholder engagement capabilities.

Nitrogen Health is a digital brand development agency based in London, with a strong track record of servicing global clients under the leadership of Jon Clark. Tonic Life Communications, meanwhile has offices in the US and EU, is led by Maryellen Royle and offers acclaimed social media and influencer marketing services.

Reid Connolly, chief executive officer of the Evoke Group, said: "We are particularly enthusiastic about what we are doing here because all of our agencies are unique, growth-oriented, talent-driven companies. Together, we plan to accomplish even more."

Since its establishment in 2015, Evoke Group has successfully launched three new agencies: Firsthand, Traverse and Fabric. With the addition of Nitrogen Health and Tonic, the group can count 18 of the world's top 20 pharmaceutical companies as clients.

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