Farrer Kane to lead media relations for Health Enterprise East

Farrer Kane has been appointed to manage media relations and boost engagement across social media channels for Health Enterprise East.

Speaking to Gorkana, chief executive officer of Health Enterprise East Dr Anne Blackwood explained that the agency had been chosen for the brief after showcasing its ability to work across a wide range of technical sectors.

Health Enterprise East believes that this makes Farrer Kane well-placed to drive engagement levels across social media for the NHS innovation hub, which is based in Cambridgeshire's 'silicon fen'.

"Communication is key when it comes to navigating the complexities of funding and developing medical technology. So, Farrer Kane's clarity and verve will serve us well," Dr Blackwood stated.

Meanwhile, Beth Farrer, director of Farrer Kane, said that the agency found Health Enterprise East's work "fascinating" and believed the brief would provide Farrer Kane with a great opportunity to showcase its expertise in the healthcare and technology fields.

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