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Ferring launches new online IBD resource Guts4Life
Ferring has announced the launch of a new interactive website with information, support and inspiration for people with inflammatory bowel diseases (IBDs).
Guts4Life has been introduced to mark World IBD Day on May 19th 2014 and will offer guidance to sufferers of chronic conditions like Crohn's disease and ulcerative colitis, which can affect a patient's quality of life and lead to emotional distress and social isolation.
Features include a symptom checker and detailed descriptions of various disease types, as well as advice on how to manage and live with these conditions, backed up by real-life testimonies.
It aims to help improve the health and wellbeing not only of IBD patients themselves, but also of their families and carers.
Elisabeth Weis, senior director for global marketing and gastroenterology/endocrinology at Ferring, said: "We were pleased to work with the European Federation of Crohn's and Ulcerative Colitis Associations in developing Guts4life for the benefit of IBD patients and their families."
The company markets a number of products for the gastroenterology market, including Pentasa, Picoprep and Glypressin.
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