Fever appoints new head of social

Fever has announced the appointment of Thom James as its new head of social, expanding its capabilities in an increasingly in-demand area.

Mr James joins the agency from Dentsu’s digital creative shop Isobar, where he has led its social division since 2013. During this time, he developed campaigns for clients such as Kellogg's, Ikea, AB InBev, Budweiser and Stella Artois, reports Gorkana.

Over the course of his career, he has worked on a number of award-winning social and digital campaigns, including the launch of American Express and Tesco Mobile's social programmes, while he also led social strategies for Next and Coca-Cola.

Upon joining the Fever board, Mr James will be responsible for growing the agency's digital offering, leading a team of specialists including designers, photographers, videographers, animators and social campaign managers.

Bruce McLachlan, managing director of Fever, said: "Three of our last four client wins have been as a result of our social content capability as much as our publicity experience, and Thom's appointment will further enforce our ability to develop through-the-line, integrated campaigns for our partners."

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