Finn Partners to help promote cloud platform The Good Exchange

Finn Partners has been handed a new brief by The Good Exchange, a new start-up company offering a cloud platform to facilitate charitable giving.

The agency has been tasked with running an ongoing communications programme to raise brand awareness for The Good Exchange, and to publicise its own charitable contributions across the UK.

The Good Exchange platform is designed to connect organisations and donors to those in need, ensuring matches for funding are viable and the giving and spending process can be made transparent on a local, regional and national level.

This will leverage Finn Partners' experience in PR programmes for technology companies, as well as its specific expertise in developing corporate social responsibility and social impact campaigns for a range of clients.

It aims to run a two-pronged campaign that utilises extensive customer references and positions the company as a thought leader on the future of funding in the UK. 

Chantal Bowman-Boyles, managing partner for Europe at Finn Partners, said: "Our experience in raising awareness for worthwhile causes and in technology will stand us in good stead to position The Good Exchange as the innovator connecting fundraisers and funding as they've never been connected before."

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