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Home Industry News Finn selected by Godrej UK to launch digital campaign for Bio-Oil

Finn selected by Godrej UK to launch digital campaign for Bio-Oil

25th April 2017

Finn has won a new brief with Godrej UK to help promote Bio-Oil, a specialist skincare oil designed to improve the appearance of scars, stretch marks and uneven skin tone.

The agency has been tasked with delivering the biggest ever digital marketing campaign for the brand, with the aim of changing consumer behaviour to encourage wider take-up of the Bio-Oil product.

As part of this, Finn will lead an integrated digital approach that incorporates media partnerships, an influencer engagement programme and social media content, which will include video.

Godrej UK selected Finn for the brief based on its strong digital pitch, return on investment-driven thinking and its considerable market insight.

Richard Rawlins, managing director of Finn, said: "This is a real opportunity to show how a new fresh, creative approach to a brief and executed as an integrated creative, media and digital campaign can help FMCG clients respond to the rapid adoption of digital by UK consumers."

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