Looks like you’re on the UK site. Choose another location to see content specific to your location

Home Industry News First Omnichannel-Native Agency for Healthcare Launches Today

First Omnichannel-Native Agency for Healthcare Launches Today

11th January 2023

Camino Communications launches today as the first omnichannel-native agency for healthcare. It is created by James Turnbull and Jessica Ingram, both of whom were recently senior leaders at OPEN Health. Omnichannel excellence requires their respective expertise in designing and delivering digital solutions and impactful strategic communications.

As pharmaceutical companies struggled with achieving omnichannel success in 2022, the Camino founders realised that a new agency model was required where the audiences’ personalised journeys are considered for every tactic, and agility and innovation are the norm.

“In 2023, medical communications must improve significantly to meet audiences’ needs for scientific content, so we created Camino to support this change. Done right, omnichannel strategies can help meet this need, and we’ve applied them successfully to ensure the success of every individual tactic, from one email right through to global integrated campaigns,” said Turnbull.

Ingram added “To achieve omnichannel excellence you need to combine expertise in the product strategy, content and delivery, with deep understanding of digital channels and the data that are generated – this is what we are offering at Camino.”

Camino’s services span from insights and workshops to inform omnichannel campaign design, right through to content production, digital platforms, and meeting delivery.

More information is available from the Camino website, www.caminocomms.com.

We currently have 9 jobs available in Pharmacy industry, find your perfect one now.

Stay informed

Receive the latest industry news, Tips
and straight to your inbox.