FleishmanHillard Fishburn wins brief with mobile brand Alcatel

FleishmanHillard Fishburn has been handed a new brief by Alcatel, a leading provider of mobile technology.

The agency has been selected as Alcatel's new creative lead for the Europe, Middle East and Africa (EMEA) region following a competitive pitch, with work on the account commencing in January, reports PRWeek.

According to the report, FleishmanHillard Fishburn will assist Alcatel with its consumer comms and content strategy at a European level, with all aspects of the account led by Lauren Winter, the agency's head of consumer and EMEA brand marketing.

Alcatel was established in 2004 as a joint venture between Alcatel-Lucent and Hong Kong-based telecoms provider TCL, with the latter company taking over as sole owner of the business the following year. Its flagship smartphone brands include the Pop, Pixi and Idol product lines, while it also offers tablets such as the Plus 10.

FleishmanHillard Fishburn, meanwhile, was formed in late 2015 through the merger of the UK offices of the Omnicom-owned PR agencies FleishmanHillard and Fishburn. It employs more than 200 people.

With over 20 years of experience within the tech PR market, we at Zenopa have the knowledge, skills and expertise to help find the right job for you. To find out more about the current tech PR roles we have available, you can search for the latest job roles, register your details, or contact the team today.